Alex Morgan
Founder & Creative Director
Art Director· Innowys Studio
Sofia leads art direction at Innowys, turning business goals into brand worlds that feel distinct, consistent and unmistakably human. She partners with every client from first workshop to final launch.
Sofia started in print and packaging before moving into digital, which is why her work balances craft with clarity. She believes a strong brand is a set of decisions made consistently, so she builds identities as living systems that teams can actually use.
At Innowys she directs brand, campaign and website design, and mentors the studio’s younger designers. Outside work she teaches workshops on visual storytelling and collects vintage posters.
If you are looking for a partner who listens first and designs with intent, Sofia is happy to talk.
Great design is invisible until it is missing.
Sofia Reyes
Work led by Sofia Reyes has been honoured by leading design and web communities around the world.
